User Research
Deep user interviews, behavior analysis, journey mapping. We understand your users before designing for them. Qualitative and quantitative research methods to uncover user needs, pain points, and opportunities. Persona development based on real user data, not assumptions.
Information Architecture
Logical structure, intuitive navigation, clear hierarchy. Users find what they need in seconds, not minutes. Card sorting and tree testing to validate structure. Site maps and user flows that guide users to conversion points naturally.
Visual Design
Clean interfaces, consistent systems, accessible components. Beautiful design that works for everyone. Design systems that scale across products and platforms. WCAG 2.1 AA accessibility compliance for inclusive user experiences.
Usability Testing
Real user testing, A/B experiments, iterative improvements. Design decisions backed by data, not opinions. Moderated and unmoderated testing to validate design assumptions. Heat maps and session recordings to understand actual user behavior.